Sunny days in Barcelona

Every year, the trade fair is an important place for us to talk to customers and partners from all over the world and gather new ideas. Here, too, the new trends in the industry are becoming apparent: destination, AI & conscious, sustainable travel.

A special highlight away from the trade fair: our traditional tapas dinner in the Barri Gòtic on the Monday before the fair. Together with partners from Munich, Berlin, Frankfurt, and Vienna, we used the evening to exchange ideas and deepen our collaborative relationships in a relaxed atmosphere. Authentic cuisine, narrow streets, lively conversations—that's what makes moments like these so valuable and the perfect start to three intense days at the trade fair.

At IBTM itself, we had many exciting discussions with customers and partners. We met with our representatives from the UK and were delighted with the positive response: feedback from all sides confirmed our belief that the trade fair is an important meeting place for the industry. We were particularly pleased to see the genuine interest many customers have in Germany as a destination. We see this as a driving force for future projects.

Barcelona was not only a place of exchange for us, but also a place of inspiration. We are grateful for the open discussions, the new contacts, and the time spent together as a team. With this momentum, we are now ready to take the next steps—and are already looking forward to seeing everyone again next year.